Shininess & Storytelling

Interesting Pixar exhibition at MoMA which I plan to see got me to thinking of what goes into a memorable video experience. Pixar might be famous for its CGI work, but what really makes them stand out is their emphasis on having good stories underpin all of their technical wizardry. But when you are investing billions of dollars on display technology, there is an irrestitable urge to talk up all of those "revolutionary" features made possible by your investment. Time to start thinking of the post-HDTV world?