Worldwide iPod domination incomplete without Africa?

Apple's latest iPod marketing onslaught got me to thinking on what it will take to make the little music players more popular in Ghana. Saw very few people in the ubiquitous white ear buds when I was down there recently. I mean the Shuffle (and to some degree the Nano) are cheap enough and piracy is already so common. Given the trend-following one sees in Ghana, I did expect to find more folk swinging to the Apple beat.